I recently came across an old article about just what a huge business the baby apparel and product market is. I'm trying to get current figures, but in 1997 a Consumer Expenditure Survey from the Bureau of Labor Statistics calculated that baby apparel sales were at $11.6 BILLION nationally (that does include diapers). Sales of infant and toddler apparel--not including diapers--increased 45-percent since 1993, according to another survey. Certainly the growth of many established adult apparel companies adding children's lines has contributed to this phenomenal growth in clothes for a population who mostly stay at home, or even in bed most of their days.
What does this mean to this little blog of mine? It means that we should be supporting all the little guys and gals who are but a small part of this very huge business. People obviously want to, and are prepared to, spend quite a lot on baby and children clothing so why shouldn't that money be spent at a business that is financially supporting others in their community by hiring people to make their products?
Monday, September 3, 2007
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